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Come up with a better word for "Lifestyle Business"

Posted by Josh Kopelman

While venture capitalists pass on companies for many reasons, one of the most common reasons is that they don't think the opportunity is "big enough".

What does this mean?  It means that even if the company executes as planned, the VC doesn't think the exit will be large enough to generate the VC-sized returns.  This determination is based on the venture capitalist's "fund math" and their expected returns model.  It means that VC doesn't think he will make a big enough return by investing here.

What doesn't this mean?  This doesn't mean that the business is not going to succeed.  It doesn't mean that the entrepreneur will fail.  It just means that the VC doesn't think that the return profile of an investment in the business is a fit for a venture capital investment.

Like all VC's, I pass on many companies that I think will be successful.  I pass on many teams I really like.  And when I do, I try to make sure that I communicate the reason for my decision.  Specifically, I state that I think the entrepreneur will make money here -- I just don't think I will generate the risk-adjusted returns I need. 

I think the industry places too much of a premium on raising venture capital.  The whole process of starting a technology company has so much inertia towards raising VC financing.  Entrepreneurs can create great businesses -- and have great outcomes -- without raising any venture.  Just ask James Hong at HotOrNot, Eric Marculier at MyBlogLog, and David Clouse of VRBO.

Part of the problem, I think, is that the technology startup ecosystem seems to be structured so that the goal of every entrepreneur is to raise venture financing.  There is a pretty gravitational force that pulls entrepreneurs towards raising VC dollars -- and it's often hard for an entrepreneur to overcome the inertia.

However, I also think that a big part of the problem is that there is no good word/phrase to describe these type of companies.  The only phrase I've heard used is "lifestyle business" -- but I think that is inaccurate and pretty demeaning.  It falsely implies that these entrepreneurs aren't working as hard as those of VC-backed companies.  It falsely implies that these entrepreneurs are choosing a better lifestyle than they would have if they were operating a VC-backed company.  And, as 37signals has written, it condescendingly implies that "A lifestyle business is for the hacks and amateurs while a real business is for the big guns and grown-ups."

So, I think we need a new word.  Something that isn't demeaning.  Something that doesn't imply lazyness or lack of effort. 

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Judging

Will be performed by Josh Kopelman.

Solutions (33)

  • A new solution.
    Submitted by Christopher Stanchak, Philadelphia 1 year ago

    "Customer-backed business"

    I kept it simple....

    URL Provided by Solver: http://www.ticketleap.com

  • A new solution.
    Submitted by Andrew Montalenti, Astoria, NY 1 year ago

    leanstrapped

  • A new solution.
    Submitted by I R, philadelphia 1 year ago

    The real deal

    Sweat-backed

  • A new solution.
    Submitted by Christopher Stanchak, Philadelphia 1 year ago

    Customer Centric:

    "Customer-Funded Business"

    "Customer-Backed Business"

    "Answer to No One Business" 

    URL Provided by Solver: http://www.ticketleap.com

  • A new solution.
    Submitted by Tim Kofol, Boston 1 year ago

     scale constrained business. Doesn't have the nicest ring, but gave it a shot.

  • A new solution.
    Submitted by Sean Conway, Philly 1 year ago

    Josh...Notehall thought of a few. 

    1. "HappyWife, Happy Life Business"

    2. "Field Goal Business" - you can still win the game with these guys

    3. "Tap-In Business"  In golf, although tap-ins arent as challenging and celebrated as much they still make it in the hole which is the overall goal

    4. "IPF Business" - income provider forever

    5. "TankBank Business"- Thought piggy bank on steroids, I dont know

    6. "In the park home run"

    Great talk the other day, thanks for the support

  • A new solution.
    Submitted by Christine Cavalier, Philadelphia, PA, USA 1 year ago

    Breakout Business.

    URL Provided by Solver: http://www.purplecar.net/

  • A new solution.
    Submitted by Michael Duda, NYC 1 year ago

    Feeders and Growers.

    Descriptor placed on some newborn in children in hospital NICU areas where kids might be born underweight and need special attention. They are (of course) beautiful babies nonetheless...just need a little more time to catch up to that of a "normal" baby birth.

     
  • A new solution.
    Submitted by Tal Raviv, Philly 1 year ago

    "Bill Gates business"

    "Andrew Carnegie business"

    "Michael Dell business"

  • A new solution.
    Submitted by Reid Slayton, CT 1 year ago

     Boutique Bootstrap Business

  • A new solution.
    Submitted by Roger Stone, Mayfield, East Sussex, UK 1 year ago

    Surely it is simply a "small business" and VCs are looking for (potential) large businesses

  • A new solution.
    Submitted by Robert Bütof, Vienna 1 year ago

    I liked "customer-backed" and "customer-funded" at first, when you compare it to VC's, but in reality the customers do not "back" or "fund" the company in the same way as VC's do.
    A solution may be found in Steve Blank's philosophy of the "Customer Development" process, of which the (iterative) steps are "Customer Discovery", "Customer Validation", "Customer Creation" and at last "Company Building". VC-backed companies often make the short-cut to "Company Building" and therefore might not necessarly go through the "Customer Development" process, but the companies in question are probably bound to follow this process even if for some this process is either obvious or very short.

    So I would go for something like:

    "Customer Discovery business" or "Customer-discovered business"

    URL Provided by Solver: http://steveblank.com/

  • A new solution.
    Submitted by Sean Darras, Philadelphia 1 year ago

     

    Entrepreneurs and investors get hyped up over the big one time payout because you get paid a lot of money right now and don't have to spend any more time with the business. If set up correctly, the same NPV of the big payout and minimal future effort combination can be created from the future cashflows of a lifestyle business, so I my vote is for "Cash Flow Business"

  • A new solution.
    Submitted by A. Greg Reynolds, Los Angeles 1 year ago

     NVCFs (non-VC funded companies)

  • A new solution.
    Submitted by Alexei Lebedev, New York, NY 1 year ago

    non-scaleable business

     

  • A new solution.
    Submitted by praveen singh, Bangalore, India 1 year ago

    highstyle

  • A new solution.
    Submitted by Abdul Hakkim, India 1 year ago

    a better word for "Life style business" is, "next business"  which tells tommorrow business trent and our business and futurastic

  • A new solution.
    Submitted by Oliver Corlett, los angeles 1 year ago

    A NOD NOD business (No Outside Directors, NO Dilution)

  • A new solution.
    Submitted by michael downing, san francisco,ca 11 months ago

    1.) "Affinity driven enterprise"....meaning, the core potential has more to do with the founders personal affinity for the sector ...than with broad market growth potential

    2.) "Purist Passion Play"  Relentlessly focused and dedicated to solving a specific singular problem, but the solution to that problem in itself simply isnt a huge market

     

    3.)  "Focused Sector Contributor".....(suggesting just not a sector leader/innovator, nevertheless contrbuting the useful function of further developing the ecosystem)

    URL Provided by Solver: http://www.transmediacapital.com

  • A new solution.
    Submitted by jason harinstein, new york 11 months ago

    Closely-held Cashflow Machine

  • A new solution.
    Submitted by Peter Prose, Tokyo 11 months ago

    Bonsai Business

    While the business may have the potential to grow, a conscious decision is made to maintain an optimal size that fulfills the needs of both the customers and the entrepreneur while maintaining a beneficial equilibrium with its operating environment.

    URL Provided by Solver: http://en.wikipedia.org/wiki/Bonsai

  • A new solution.
    Submitted by Jay Gould, NJ 11 months ago

    Founder Funded in contrast to Venture Funded

    Josh, I've sent you an explanation by email and attempted to post it on Challenge Post but it hasn't posted.

    URL Provided by Solver: http://en.wikipedia.org/wiki/Venture_funding

  • A new solution.
    Submitted by Jeremiah Lee, Shanghai 11 months ago

     Purpose Driven Business

  • A new solution.
    Submitted by Henry Yates, London, UK 11 months ago

    Hi Josh,

    Great challenge, one close to my heart. I have been constantly distracted by thinking I should be raising money. As you say, it is too often seen as the ultimate validation, when revenue and profit can be just as good, if not a better way to validate your efforts.

    My favourites are:

    - Family Firm/Family Run Business

    - Entrepreneurial Firm or even Entrepreneurial Family Firm

    Good luck with the challenge.

    Henry

    URL Provided by Solver: http://estatecreate.com

  • A new solution.
    Submitted by marissa evans, new york 11 months ago

    Varsity Business

    VC's are looking for the Home Runs... but this other category sounds Varsity level to me...

    (Good connotations-we all know what varsity players imply)

     

  • A new solution.
    Submitted by Stanley Morris, Maui 10 months ago

     How about, "newportal business?" The implication is that the business is new, and that it has found a new method for accessing ideas.

  • An existing solution.
    Submitted by rob finn, Philadelphia, PA 10 months ago
    time honored business
  • A new solution.
    Submitted by mr. foo, ny 9 months ago

    grinders

  • A new solution.
    Submitted by Tom Hicks, London 6 months ago

    Ground-Up Enterprise

    Progressively Funded Company

     

  • A new solution.
    Submitted by james kornbluh, woodstock, ny 3 months ago

    "independent business"

    "indie business"

    describes a wide variety of small, creative businesses that tend to bootstrap and are truly independent of VC and other sorts of investors

  • An existing solution.
    Submitted by Benjamin Mueller, Lake Tahoe, NV 3 months ago
    "Bootstrap Business" a slight alteration from what Reid Slayton submitted. Nice post Reid!
  • A new solution.
    Submitted by Diana Megdad, Camp Hill PA 2 months ago

    strong-backed business
    hard-backed business
    muscle-backed business

    fleet-footed business

    artisan business

    originator business

     

  • A new solution.
    Submitted by Brad Pilon, Minneapolis 1 month ago

    I agree with the spirit of this challenge. Here are some suggestions and terms I've used before in analyzing and describing these kinds of solid companies in the past:  

    - PHB - portfolio hedge business

    - SSV - stable supportive venture

    - IOP - innovation opportunity platform

Questions and Suggestions (1)

  • I prefer "Conventional" Business. The reason in my view is that "Lifestyle" Business represents a wrong-minded view of the role of VC in the broader context of business.

    VC is only a tiny sliver of the capital markets and VC-backed companies should represent a *highly* specialized type of business (at least when people think about it the right way.) In the vast majority of cases, VC is not the right model for raising money.

    Wal-Mart is a conventional business as is McDonald's as is most of the Fortune 500 along with my Uncle's sporting good store, my brother in law's architecture business, etc. They are not lifestyle businesses....they just grew according to a different set of dynamics than companies like Microsoft, Intel, and Google -- and good for them.

    In my opinion, VC is for companies that are trying to exploit a technology inflection to become a capitalist "mutation" -- in other words, VC-backed companies should be the exception rather than the rule because they should be trying -- by definition -- to get very large at an unreasonably fast rate of growth, based on disrupting or shrinking existing huge markets or defining brand new huge markets. Technology change and the tectonic shifts it causes is the wave that such companies ride quickly to great size.

    Continuing this thought process...the mistake a lot of VCs make in calling it "Lifestyle Businesses" is they forget what business they are in, in the first place or they arrogantly assume that there is only one type of business that "matters" . But entrepreneurs often make the mistake of blaming VC for expecting fast growth because they misunderstand the implicit bargain they make when they raise VC money. In many cases they would be better off assuming they do *not* want to raise VC unless the path to wildly disruptive and rapid growth on top of a technology inflection is clearly in front of them.

    Suggestion from Mike Maples 1 year ago

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